Insam Technologie
Contenu du cours
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Introduction to marketing data analysis
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Marketing data sources
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Data collection and preparation
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Descriptive analysis of marketing data
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Predictive analysis in marketing
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Customer behavior analysis
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Analysis of the effectiveness of marketing campaigns
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Marketing data analysis tools and technologies
Description
This training will teach you the skills needed to effectively analyze marketing data and gain valuable insights to make informed decisions. You will learn about the different sources of marketing data, common analysis techniques, and the most used data analysis tools. Whether you're a marketing professional, data analyst, or business manager, this training will help you harness the power of data to improve your marketing strategies.
NB : Training distributed in Français
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