Insam Technologie
Contenu du cours
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Introduction to google analytics
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Data collection with google analytics
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Understanding basic reports
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Audience segmentation
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Analysis of goals and conversions
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User behavior analysis
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Monitoring of marketing objectives and campaigns
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Custom reporting and automation
Description
This training will provide you with the knowledge and skills to understand your audience using Google Analytics. You will learn how to leverage this powerful tool to collect and analyze valuable data about your website visitors. At the end of this training, you will be able to use Google Analytics to obtain key insights about your audience, improve your marketing strategy and optimize the performance of your website.
NB : Training distributed in Français
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