Contenu du cours
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Fundamentals of editorial performance
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Analysis of audiences and needs
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Successful content strategies
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SEO optimization for editorial performance
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Measurement and analysis of editorial performance
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Continuous optimization and change management
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Editorial performance on digital platforms
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Ethics and responsibility in editorial performance
Description
The Master in Editorial Performance is an advanced training course that aims to develop the skills necessary to create and optimize effective editorial content. This training allows you to acquire in-depth expertise in developing effective editorial strategies, taking into account the needs and expectations of target audiences. Participants will also learn how to measure and analyze editorial performance in order to continually optimize their results.
NB : Training distributed in Français
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