Insam Technologie
Contenu du cours
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Introduction to advertising strategy
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Define advertising objectives
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Know your target audience
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Selection of advertising channels
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Creation of the advertising message
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Advertising campaign planning
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Execution of the advertising campaign
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Measurement of results and performance analysis
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Optimization of advertising strategy
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Advanced strategies and emerging trends
Description
“Developing Your Advertising Strategy” is a practical guide for marketing professionals who want to optimize their advertising efforts to achieve their business goals. This book offers strategic advice and proven techniques for developing an effective advertising strategy, taking into account different distribution channels and target audiences. You will discover how to plan, execute and optimize your advertising campaigns to maximize their impact and achieve concrete results.
NB : Training distributed in Français
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