Contenu du cours
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Introduction to google ads
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Define your advertising objectives
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Structure your google ads account
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Perform effective keyword research
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Creation of targeted advertising campaigns
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Writing impactful ads
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Management and optimization of your campaign
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Conversion tracking and results analysis
Description
This training will guide you through the complete process of creating and managing an online advertising campaign with Google Ads (formerly Google AdWords). You will learn key strategies to achieve your advertising goals, increase your business visibility, and drive qualified traffic to your website.
NB : Training distributed in Français
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