Insam Technologie

Contenu du cours

Introduction to omnichannel commerce
- Understand the basics of omnichannel commerce and its impact on customer relations
- The advantages of an omnichannel approach compared to a multichannel or single-channel approach
Customer journey analysis
- Validation des acquis
Integration of sales channels
- Validation des acquis
Collection and use of customer data
- Validation des acquis
Use of technologies for omnichannel commerce
- Validation des acquis
Service client omnicanal
- Validation des acquis
Performance measurement and optimization
- Validation des acquis
Evolution of omnichannel commerce
- Validation des acquis

Description

This training will allow you to understand and implement an omnichannel commerce strategy to improve customer relations and stimulate sales. You will discover the key principles of omnichannel commerce, best practices for integrating different sales channels and the technological tools necessary to provide a smooth and consistent customer experience.

NB : Training distributed in Français

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