Contenu du cours
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Introduction to public relations
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Reputation management
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Strategic communication
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Media relations
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Communication interne
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Stakeholder management
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Measurement and evaluation of public relations
Description
The Public Relations Foundations course is designed to provide participants with an in-depth understanding of the essential principles and practices in the field of public relations. This training explores the foundations of public relations, including reputation management, strategic communications and crisis management. Participants will learn how to develop and implement effective public relations strategies to promote a positive image and strengthen relationships with stakeholders.
NB : Training distributed in Français
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