Insam Technologie
Contenu du cours
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Introduction to market research
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Definition of market research objectives
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Research methodology
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Primary data collection and analysis
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Secondary data collection and analysis
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Competition assessment
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Use of market research results
Description
The “Market Research” training aims to provide participants with the skills and knowledge necessary to conduct in-depth and effective market research. This training explores the different phases of market research, from defining objectives to collecting and analyzing data. Participants will learn how to identify consumer needs, evaluate competition, and use market research results to make informed marketing and product development decisions.
NB : Training distributed in Français
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