Insam Technologie
Contenu du cours
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Introduction au marketing digital en b2b
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Define the objectives of your digital marketing strategy
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Identification and targeting of personas in b2b
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Creation of relevant and engaging content for b2b marketing
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B2b lead generation
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Email marketing in b2b
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Performance measurement and optimization of the digital marketing strategy
Description
This training is designed to guide you in implementing an effective digital marketing strategy in B2B (Business-to-Business). You will learn how to use digital marketing tools and techniques to attract, engage and convert professional prospects, as well as retain your existing customers. You'll explore the specifics of B2B digital marketing, including lead generation, email marketing, targeted online advertising and much more. At the end of this training, you will be able to develop and implement a digital marketing strategy adapted to the needs of your B2B business.
NB : Training distributed in Français
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